Mack recently had the honor of speaking at SearchLove Boston 2016 where she presented on Why Content Strategy Isn’t Enough. What follows is a recap of her talk about how companies need to evolve their approach to marketing in order to survive in our ever-changing world. Technology has changed our world There’s no doubt that technological advances have made our world faster, smarter, and more connected. Where it took the phone companies 89 years to connect 150 million people, it took Facebook only 8 years to connect 8 billion. The problem is, even with all of the remarkable technology that...
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