Video is an incredibly powerful tool that is integral to creating a connection with your customers. But it takes a whole lot of channels and a whole lot of effort —in addition to video—to build your brand and your community and to accomplish goals for your business. Like social media, email marketing, search, other forms of content, and offline efforts, video is just one tool that needs to fit into a larger marketing strategy. This slide deck is a case study of the first time that Mack Web used video in our integrated marketing strategy. Inside you will find our roadmap....
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